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What if communications within the firm were clearly and consistently promoting the same corporate messages?

Effective communication is integral to any organisation, especially in times of organsiational change. Effective and consistent communication can help ensure that the need for change is understood and embedded. Whilst communication is often a focus during times of change, it is essential to also communicate during times of stability to ensure that everyone within the organisation is aware that the current activities are generating the expected, and required, organisational results.

With the advancement of technology, the forms that communication can take are increasing: emails, tag lines, video-conferences, letters, face-to-face presentations, phone conferences to name but a few. It is essential to ensure that clear and consistent messages are conveyed across multiple mediums to avoid rumour and potential conflict. Managing organsiational communication is a significant task and using the most appropriate medium is essential to ensure that messages are conveyed appropriately.